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Traditional artificial intelligence refers to rule-based systems and machine learning models designed to automate repetitive tasks, process structured datasets and support decision-making through defined algorithms. These AI applications often require human oversight and don’t act autonomously.
Generative AI (genAI) uses large language models (LLMs) and neural networks to create new content, such as text, code or images, based on learned data patterns. In business use cases, genAI enhances customer support, content generation and software development by automating high-volume outputs that once required human input.
Natural language processing (NLP) is a branch of artificial intelligence that enables computers to understand, interpret and generate human language. It powers chatbots, voice assistants and AI models that read and summarize text or respond conversationally.
In automation, NLP helps transform unstructured data into structured outputs, making it easier for AI tools and orchestration platforms to trigger actions, analyze vast amounts of data and support real-time decision-making. NLP also serves as a foundation for generative AI and agentic AI, allowing autonomous systems to communicate and collaborate with humans more naturally.
Generative AI (genAI) uses large language models (LLMs) and other machine learning techniques to produce outputs when prompted. Agentic AI uses AI models plus planning, decision-making and tools to achieve outcomes with minimal human intervention. In practice, genAI is typically reactive (prompt in, content out), while agentic AI systems are proactive: breaking a complex goal into subtasks, calling external tools/APIs, incorporating real-time data and adjusting via feedback loops (often with guardrails and human oversight). GenAI streamlines specific tasks, and agentic AI aims to orchestrate complex workflows across end-to-end business processes.
AI agentic automation describes the use of autonomous AI agents to coordinate and optimize complex workflows across ecosystems. It blends the scalability of automation with the adaptability of intelligent agents, enabling systems to make decisions, monitor outcomes and improve processes continuously.
Intelligent automation combines AI, machine learning and robotic process automation to streamline complex workflows and reduce manual effort. It uses AI-powered tools to analyze real-time data, identify patterns and trigger automated actions that improve efficiency and adaptability.
Gartner, Inc. Critical Capabilities for Service Orchestration and Automation Platforms. Chris Saunderson, Cameron Haight, Daniel Betts, Hassan Ennaciri, etl. 26 Aug 2025.
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