We Are Redwood

Our mission is to empower our customers with lights-out automation for their mission-critical business processes.

Our Automation Obsession

At Redwood, automation is our obsession. We believe that any process that can be automated, should be automated. Our solutions are at the core of critical business operations such as forecasting, replenishment, reconciliation, financial close, Order to Cash, billing, reporting, and more. Enterprises in every industry — from manufacturing, utility, retail, and biotech to healthcare, banking, and aerospace — rely on Redwood. Discover how we can unleash human potential in your organization.

  • Faster, Better Innovation

    Redwood Software is redefining what's possible through automation. Our expert, experienced R&D teams continually deliver new integrations and features, so our customers can innovate, be more agile, and focus on high-value initiatives.

  • Global Reach

    We support some of the biggest global brands, With offices and operations across North America, South America, Germany, the Netherlands and the UK, we are well positioned to better support the global nature of our customers.

  • Unparalleled Customer Experience

    We deliver global 24 x 365 customer support — With the most reliable and extensible automation and managed file transfer platforms. Our team of experts are always available to ensure you get assistance whenever you need it.

  • World-class Partnerships

    Redwood has two of the world's leading technology investors, Vista Equity Partners and Warburg Pincus, behind our mission. Their support and expertise empower our team and customers to continue developing automation fabrics for driven, successful enterprises.

  • 30+ Years of Automation

    Redwood holds a place in automation history and is pioneering the move beyond IT process automation to enable business outcomes with end-to-end automation. Redwood customers have used our solutions to run over 50 billion automations.

Our Customers

Our Solutions

Redwood is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automating your entire technology stack – applications, middleware and infrastructure, in the cloud or on-premise, Redwood makes lights-out automation possible. Today, Redwood’s solutions include RunMyJobs, ActiveBatch, Tidal, JSCAPE and Cerberus.

Leadership Team

  1. Kevin Greene

    CEO

    Kevin Greene brings more than 25 years of enterprise software leadership experience as an operator, board member, investor, and investment banker working with breakthrough technology companies. Prior to joining Redwood, Kevin was the CEO of Logi Analytics, a private equity-backed enterprise software company and leader in embedded analytics, which successfully exited to insightsoftware in April of 2021. Kevin has also served as a Partner at Valhalla Partners, a $440 million venture capital firm in Virginia. He was also a principal at Flagship Ventures, an early-stage venture capital firm in Massachusetts. Prior to Kevin’s venture career, he held both director-level and product marketing roles at IBM. Kevin started his career at Goldman Sachs in its New York and Hong Kong offices.

    Kevin has an MBA from the Harvard Business School. He earned a Bachelor of Science in Finance and Marketing from the University of Virginia’s McIntire School of Commerce where he also captained the Virginia varsity swimming team.

  2. Sally Baraka

    General Counsel and Secretary of the Board

    Sally has had a distinguished career as a business-focused legal executive. She led IPO efforts and provided strategic counsel to publicly traded (NASDAQ: AGGR & QLIK) and private equity backed (Thoma Bravo, New Mountain Capital, Goldman Sachs, Apax Partners, and T.H. Lee) technology companies. She has worked on IP monetization and SaaS strategies, as well as structuring patent, data privacy and open-source programs. Sally also has extensive experience in corporate board governance, complex transactions and M&A. She impressively led over $3.5 billion in private-equity-backed recapitalization and M&A efforts.

    Sally has her J.D. from Temple University Beasley School of Law, distinction in Trial Advocacy; and her B.S. in Computer and Information Sciences also from Temple University.

  3. Charles Caldwell

    SVP - Product Management, SOAP

    Charles is an excellence-driven product and customer success leader with over twenty years of experience in building technical teams, delivering commercial products and customer retention, and supporting complex B2B sales to mission-critical commercial and corporate software applications.

    Prior to joining Redwood, Charles was the VP of Product Management at Logi Analytics, where he transformed their go-to-market strategy by focusing on segmentation, positioning, and product strategy to support improvements across their sales cycle, including increasing win rates by 14% , decreasing their sales cycle 53 days, and growing the average selling price (ASP) by 151%.

    Charles also has experience ensuring customer success. He created the Customer Success Organization at Logi that helped transform how support was delivered to the customers. This team increased customer satisfaction to 96% and supporting an increase in LTV/CAC (1.5 to 6+).

    Charles holds a Master of Business Administration, Concentration in Small Business, Entrepreneurship & Decision Sciences from George Washington University in Washington, D.C. He also holds a Bachelor of Science in Maritime Transportation from Massachusetts Maritime Academy from Bourne, Massachusetts.

  4. Charles Crouchman

    Chief Product Officer

    Having served as CTO or CPO of five software companies in 25 years, Charles is an experienced technology executive. He has driven results in all stages of company evolution, from early-stage, venture-backed startup to mid-stage expansion to F500 global execution.

    His expertise in selling enterprise software to corporate IT in infrastructure management, automation and machine learning has developed the unique perspective he brings to his role as Redwood’s Chief Product Officer. Here, Charles will further expand his track record of creating winning strategies for delivering breakthrough products with high-performance product management and engineering teams in the process of scaling.

    Before joining the Redwood team, Charles was CPO and CTO at Turbonomic, which evolved into a role as Head of Strategy for IT Automation when IBM acquired the company. He also held executive roles at Opalis (acquired by Microsoft) and Cybermation (acquired by CA). These experiences and his strong vision of an automation-first future make Charles poised to uphold Redwood’s mission of delivering lights-out automation solutions.

    Charles lives in Toronto, Canada, and is a proud father of four and an avid reader and hiker. He holds a Bachelor of Mathematics from the University of Waterloo.

  5. Patty Donnelly

    Chief People Officer

    Patty serves as Chief People Officer at Redwood Software and oversees talent acquisition, benefits, compensation, employee engagement, leadership development and Diversity, Equity, and Inclusion (DEI).

    Prior to joining Redwood, Patty was the SVP of Global Human Resources at Logi Analytics where she was instrumental in the successful acquisition of Logi by Insightsoftware. Prior to joining Logi, she spent more than twenty years in executive leadership roles, including leading the HR function for multiple fast-paced companies focused on high growth, innovation, and acceleration of business results.

    Patty has held executive roles at many companies including Inovalon, Ciena, USinternetworking (acquired by AT&T), Betrusted (acquired by Verizon Business Services), and PricewaterhouseCoopers. Several of the companies Patty worked for were listed on “best companies to work for” including USinternetworking which was on ComputerWorld’s “100 Best Places to Work in IT.” She has also had the honor of being recognized as a recipient of the “New Power Women of DC Tech.”

    Patty graduated from the University of Maryland, College Park with a degree in Sociology and is an active board member and Chair for the Light House Homeless Prevention Shelter in Annapolis.

  6. Jason Kehl

    SVP, Engineering

    Jason Kehl is Redwood’s SVP of Engineering, leading the development of scalable and efficient automation solutions to support forward-thinking enterprises in orchestrating their mission-critical processes.

    A seasoned engineering leader with over two decades of experience driving innovation in cybersecurity, Jason has deep expertise in machine learning and AI. Prior to joining the Redwood team, he served as SVP of Engineering and Data Science at Vectra AI, the leader in AI for cybersecurity. There, he spearheaded the development of industry-leading, AI-driven threat detection solutions for over 10 years.

    Jason was also an early engineer at IronPort Systems, which innovated machine learning applications for email and web security threats with a global footprint of data and coverage. Following IronPort’s acquisition by Cisco, he became the leader for most of Cisco’s cloud-based security solutions. He also led global engineering for the Security group at Juniper Networks, overseeing critical products like SRX.

    Jason holds a Bachelor of Science in Chemical Engineering from Worcester Polytechnic Institute in Worcester, Massachusetts.

  7. Billy Newman

    Chief Financial Officer

    As Chief Financial Officer at Redwood, Billy is responsible for driving the company’s financial strategy, supporting global expansion and scaling operations to meet growing customer demand. He has spent over 25 years helping SaaS companies grow, streamline operations and succeed through M&A, IPOs, private equity transactions and billion-dollar exits. 

    Previously, Billy served as CFO of Cvent (NASDAQ: CVT), where he played a key role in scaling the company’s revenue from approximately $150 million to almost $1 billion. Under his leadership, Cvent navigated multiple major transitions. The company went private through an acquisition by Vista Equity Partners in 2015 after being public since 2013, returned to the public markets in 2021 and was ultimately acquired by Blackstone for approximately $4.6 billion in 2023. 

    Before Cvent, Billy served in various executive roles at Online Resources Corporation (NASDAQ: ORCC), which was later acquired by ACI Worldwide (NASDAQ: ACIW) in 2013. He began his career at PricewaterhouseCoopers.

    Billy holds a Bachelor of Science in Finance and Accounting and a Master of Science in Accounting from the University of Virginia’s McIntire School of Commerce. He lives in Richmond, Virginia, and enjoys working out, golfing and spending time with his family and friends.

  8. Matt Nolan

    Chief Revenue Officer

    Matt Nolan brings over twenty-five years of Enterprise Software experience to Redwood. In the early part of his career, he was part of a leadership program at Campbell’s Soup which influenced him to lead Sales organizations in high-growth, disruptive tech organizations including MicroStrategy, Qlik, BladeLogic, BMC, Fuze and Turbonomic.

    While at BladeLogic, Matt supported the company’s acquisition by BMC for over $860 million, and most recently he held numerous leadership positions within Turbonomic, helping to position them through a $1.9 billion acquisition by IBM. Matt specializes in helping organizations rapidly scale processes to create sustainable growth across the $100 million chasm.

    Before Redwood, Matt spent time working with the founders of MEDDICC, the sales qualification methodology. He is a firm believer in the MEDDICC methodology and trains and coaches his team on the framework. Matt has a proven track record of recruiting elite talent, converting organizations to value-based selling, driving revenue growth, and increasing win rates and ASPs.

    Matt holds a Bachelor of Mathematics and Economics from Lafayette College in Easton, Pennsylvania.

  9. Max Schultz

    Group General Manager

    Max Schultz is an enterprise software executive, advisor and investor with experience across DevOps, AdTech and Infrastructure companies ranging from startups to the F500. His executive tenures have helped create $2+ billion of enterprise value via strategic exits and private equity recapitalizations. His M&A experience has led to the celebrated retirement of three distinct company founders who have trusted their life’s work to carry forward under his leadership, and world-class value creation for investors. Startups under his advisory have secured $50M+ in venture funding.

    As Group General Manager at Redwood, Max leads both the Managed File Transfer (MFT) and Business Solutions (BS) business units - which house the JSCAPE, Cerberus, Finance Automation and Report2Web product lines. He is also responsible for Redwood’s strategic M&A initiatives, where he led the acquisition of Cerberus in 2023.

    Prior to joining Redwood, Max held various senior leadership roles in sales, global customer success, and regional management at Test IO, a private equity-backed leader in software quality assurance. After helping lead Test IO’s sale to NYSE: EPAM in 2019 from the General Manager post, he was appointed CEO in 2022.

    He holds a B.A. in Economics from the University of Southern California.

  10. Bryan Urioste

    Chief Marketing Officer

    With more than twenty years in the technology industry, Bryan’s career has been focused on identifying target markets, defining product requirements, and building revenue acquisition strategies for sustainable long-term growth.

    As Chief Marketing Officer at Redwood, Bryan is responsible for driving all aspects of marketing globally, leading demand generation creation and spearheading programs to deepen customer engagement, strengthen the company’s partner ecosystem, and communicate Redwood’s value.

    Before joining, Bryan held various marketing leadership roles at Alert Logic, Planview, SolarWinds, Rackspace, and Dell Technologies.

    He holds an MBA from the Fuqua School of Business at Duke University, and a BSBA in Management from Bucknell University.

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