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Director, Product Marketing

As a Director of Product Marketing, you will help create and communicate our vision and value proposition, working collaboratively across the company to align the entire organization as well as informing content to share with prospects, customers, analysts, the field, and the broader market.

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Job Role

About Redwood

Redwood Software delivers IT and business process automation to help modern enterprises excel in the digital age. Redwood orchestrates and automates business processes across complex hybrid IT environments so enterprise organizations can focus on business agility, cost efficiency, and customer experiences. Our automation solutions help thousands of organizations across 150 countries execute with speed and precision.

With the backing of Turn/River Capital, Redwood has recently merged with Advanced Systems Concepts Inc, solidifying our position as the leader in business and IT process automation. This marks an exciting time to join Redwood and become part of this dynamic growth strategy across the US, UK and throughout Europe.

We pride ourselves on having an inclusive, supportive, coaching culture, giving you the opportunity to build lasting relationships with all our team members and senior management.

About The Position

We are looking for a seasoned Director of Product Marketing who is knowledgeable and passionate about Enterprise B2B SaaS offerings. You will be the expert focused on how to position our offerings to impact our industry presence. You will help create and communicate our vision and value proposition, working collaboratively across the company to align the entire organization as well as informing content to share with prospects, customers, analysts, the field, and the broader market.

About You

You are a detail-oriented, organized professional, excited to grow your career in Talent Acquisition and HR.

Responsibilities

  • Manage and continuously improve the Product Marketing related processes within Redwood
  • Define and execute the go-to-market strategy for Redwood products including messaging pricing, positioning, and sales enablement
  • Identify communities of Redwood’s buyer personas and determining market messages
  • Understand marketplace dynamics, including competitors, and produce effective sales tools to favorably position Redwood products
  • Research and analyze competitors to provide product, technology and business insight for competitive analysis, sales intelligence, and product positioning
  • Assist in the development of product marketing collateral for downstream marketing and sales enablement including standard pitch presentations, data sheets, white papers, webinar presentations, blogs, e-books, and competitive battle cards
  • Work closely with Product Management and other teams to execute best-in-class, timely product launches and initiatives, and help customers, press, and analysts understand why what we’re doing is valuable to the market

Skills

  • 7+ years of product marketing experience in B2B, enterprise software and/or SaaS/cloud environments, and ready to hit the ground running by sharing and implementing best practices on day one
  • Proven success in taking multiple products to launch and beyond
  • Industry experience with IT and line of business decision-makers, buyers and influencers
  • Demonstrated portfolio of impactful content spanning customer and sales facing deliverables
  • Ability to produce own content and also project manage marketing services resources to design creative and unique deliverables
  • Strategic and analytical thinker with ability to synthesize technology to create compelling customer value propositions and content by persona
  • Experience with creating competitive battle cards, sales plays, customer-facing PowerPoint decks, sales training presentations, and presenting at industry/customer events
  • Strong written and oral communication skills
  • Bachelor’s degree in business or technical field preferred; MBA or advanced degree a plus

How To Apply

To apply for this opportunity, please send your resume to [email protected]

Apply Now