69% say automation is mission-critical — so why are only 10% prioritizing it?

Redwood Software’s latest report, the “Enterprise automation index 2025,” puts numbers to a pattern many of us already suspect:
69% of organizations call automation “mission-critical,” but only 10% are actually prioritizing it at the executive level.
That gap isn’t theoretical — it’s operational. And for leaders trying to move the needle on cost, innovation or speed of execution, it’s a red flag.
I’ve spent my career scaling technical and product teams, supporting global platforms and helping businesses modernize their operations. Here’s what I’ve seen consistently: Every business outcome is the result of process mechanics. If you’re not looking at automation through that lens, you’re missing the point.
Spending more ≠ Doing it better
It’s easy to assume more investment equals progress. But the data shows otherwise:
- 73% of organizations increased automation spending in the past year
- Yet only 28% say they fully utilize their tools
- And less than 6% have achieved autonomous automation in a single critical process
That’s not a funding issue. It’s a prioritization and ownership problem.
Too often, automation lives in a silo: owned by IT, disconnected from business outcomes and fragmented across departments. When that happens:
- It lacks alignment to core strategy
- It can fail to connect to key operational insights to drive better results
- It lacks the exec-level sponsorship required to scale the impact
The result? Your investment in tools doesn’t translate into an operating capability for the business.
Automation works — when it’s an aligned operating capability
Done right, automation delivers measurable results:
- 37% reduced costs by 25% or more
- 49% improved efficiency by at least 25%
- 43% cut manual workloads by a quarter
These aren’t marginal improvements. They’re operating-model shifts. But they only show up in organizations that treat automation as an integrated operating capability — not a patchwork of IT point solutions.
What do they do differently?
- They don’t just ask “What can we automate?”
- They ask “What outcome are we optimizing?” and work backward
- They measure process volume, yield, throughput and cycle time
- They build automation architectures that span systems and teams to focus on value-stream processes and outcomes
- They begin with operational objectives, identifying where current processes underperform, why those gaps exist and how automation can significantly improve the outcome.
- They treat automation not as a siloed initiative but as an embedded capability that works across Finance, Operations and Product to drive measurable improvements.
Your automation strategy should reflect your operating model — not just your tech stack.
It needs ownership.
It needs a business case.
And it needs to be framed as an operating capability, not a toolset.
I’ve seen firsthand how teams unlock transformative value when they integrate automation as an operating capability at the strategic level.
Get the full story
If these findings resonate with you, I encourage you to dive deeper. Redwood’s “Enterprise automation index 2025” unpacks:
- How teams across industries are investing in automation
- Benchmarks for tools utilization and maturity
- The most common barriers to adoption (Spoiler: It’s not budget!)
- How leaders are preparing for AI-driven automation
- What sets top-performing organizations apart
Download the full report to learn how you can move from fragmented tasks to orchestrated outcomes.
About The Author

Charles Caldwell
Charles Caldwell is a product and customer success executive with over two decades of experience building and scaling global teams across product management, technical presales, support and services. He has led organizations that deliver mission-critical software, drive customer retention and support complex B2B sales cycles.
At Redwood Software, Charles leads product strategy for its enterprise workload automation and orchestration platform. Prior to Redwood, he was VP of Product Management at Logi Analytics, where he also founded and scaled the company’s Customer Success organization — transforming how support and enablement were delivered.
Charles holds an MBA with a concentration in Entrepreneurship and Decision Sciences from George Washington University and a Bachelor of Science in Maritime Transportation from Massachusetts Maritime Academy.