Director of Global Demand Generation

Dallas Fort-Worth, TX
Job Role

Redwood Software is looking for a highly experienced Director of Global Demand Generation to rapidly broaden the reach of our business service automation platform and to scale our business. We are looking for someone with deep experience and will be responsible for all aspects of the demand generation function, from team building to strategy development and execution. You will be a key member of the marketing leadership team and strong cross-functional partner to sales. Our ideal candidate possesses a depth of experience building and scaling demand generation for rapid growth of SaaS companies.

Responsibilities
  • Lead the strategy and execution of demand generation and lead nurturing programs, with a focus on data-driven decisions and optimizations for generating qualified leads and building sales pipeline across multiple geographies
  • Execute demand generation campaigns across different digital channels. These could include paid search, display/retargeting, content syndication, pay per lead programs, webinars, all of which generate high-quality MQLs
  • Manage top-of-the-funnel nurture programs to accelerate prospect movement through the funnel for various Redwood-specific personas
Skills
  • 10+ years of enterprise marketing experience, with at least 3 years of leading B2B demand generation teams
  • Strong understanding of all facets of the buyer journey, across different personas throughout the marketing & sales funnel
  • A player/coach manager who is willing to roll up his/her sleeves to get the job done. Ability to operate and excel at strategic as well as tactical levels

To apply for this opportunity, please send your resume to recruitment@redwood.com

THE LEGAL BIT

Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws. We also prohibit discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful and will have a zero tolerance policy applied to it.

Redwood will comply with all local data protection laws, including GDPR when it comes to the handling and processing of personal data. All resume’s submitted to Redwood will be retained for 6 months (12 months with your consent) after submission for recruitment purposes. Should you wish for us to remove your personal data from our recruitment database, please email us directly on Recruitment@Redwood.com